Highlight Best Practices
Although some clients are veterans at buying and selling homes, it is still considered relevant information to provide current best practices for the process. The markets often change as do the players, and as a real estate agent, you can be the leading expert in demonstrating resilient best practices. One thing to consider, the best real estate agents create compelling content. Accordingly featuring relevant content indicates your interest in setting your clients up for a successful transaction. Knowing how to prepare your home for listing, knowing what to expect during a home inspection or even price negotiation tips are all great examples of insightful topics. Be the professional who offers “insider best practices” with clients, and you’ll find your expertise and advice will build your credibility and trust.
The Best Real Estate Agents Create Compelling Content That Incorporates the Market, Community & Housing Statistics
Clients expect you to know everything there is to know about the housing market. They will come to you looking for insights on the latest housing trends, local pricing and even community living. When creating relevant content, tap into these statistics and share the numbers. Talk about the local jobs, school or community rankings. Showcase increases in home values. Capitalize on knowing when the season or market is ideal for buyers or sellers. Go even deeper and provide valuable content on the opportunities to make additional income with short term rentals.
As a realtor in today’s market, you understand that there is a host of irrelevant information being pumped out to the public. Build trust with your audience by setting yourself apart and start generating insightful content. To be successful, you know going the extra mile with your efforts is key. You work hard to market your properties on multiple platforms. You attend your sellers’ home inspections. You follow up with your clients after the showing. Don’t fall short when it comes to creating content. Be the expert you know you are and put a megaphone to your expertise!