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Area15 Opens Near Las Vegas Strip

Area51 Las Vegas.jpgLas Vegas has already emerged as a foodie destination, but could it also become a magnet for those seeking art experiences? That’s the hope of Area15, an ambitious art and entertainment complex near the Strip that opened on Sept. 17.

Area15 — its name a playful nod to the previously secret military installation north of Las Vegas long the focus of conspiracies involving extraterrestrial life — houses immersive and monumental art in addition to virtual reality encounters, retail and food-and-drink choices. It includes Art Island, an outdoor gallery for large-scale, festival-style artwork. Meow Wolf, a Santa Fe, N.M.-based arts and entertainment company, is expected to open Omega Mart early next year at the site, envisioned to be an ever-changing immersive art experience for locals and tourists of all ages.

“Baked into [Area15] is its ability to pivot and move and shift,” said Michael Beneville, chief creative officer and one of the principals behind Area15. “That’s how the whole building is designed. That’s how it will evolve. We’re really excited.”

His New York-based Beneville Studios collaborated with real estate development firm Fisher Brothers, also from New York, on the project.

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